Test out Your New Ideas with Focus Groups

As a producer, you are probably bombarded with new ideas on how to improve your business. Magazines, web sites and e-mails are constantly offering tips on best practices, marketing trends and new products. While most of these ideas look good on paper, it’s hard to know how well they will actually work for you and your business.

Now you can actually try out these ideas by presenting them directly to your target audience. Many producers have adopted the concept of focus groups as a cost-effective way to test the waters with new ideas they have been considering.

Focus groups are informal and cost very little to organize. Simply invite a few of your clients to the office for an inexpensive lunch. While your clients eat pizza or sandwiches, you present the ideas you are thinking about. After the presentation, ask the group to offer up their feedback.

The point of the focus group is to provide practical advice. Listen to what your clients tell you and thank them for their assistance. Don’t attempt to sell your focus group anything during the presentation. They are there solely to help you.

With focus groups you can try out your new ideas in front of a small group of people without spending money on materials. So there’s no reason to be apprehensive about new concepts. You just might come across an idea that will take your business to a whole new plateau.

Training Can Give You the Competitive Edge The insurance industry is constantly changing and the marketplace is always evolving. It’s not always easy to stay on top of trends or adapt to sudden changes. Whether you’re a new producer who’s looking for an edge or a veteran producer who has gotten used to doing business a certain way, training opportunities can broaden your horizons. When it comes to training, an FMO (Field Marketing Organization) can be a producer’s greatest ally. Some FMOs, including AMS, offer training designed specifically to hone your skills and enhance your business. Trainings include such wide-ranging topics as reaching emerging markets, adding new sources of revenue, improving presentation techniques, expanding knowledge of insurance products, Appointment Setter and staff training and much more. A little training can give you a whole new perspective on your business. Need an FMO? If you’re interested in learning more about working with Asset Marketing Systems and how we can support you as your FMO, visit our web site or just reply to this e-mail, and we’ll get in touch.