Richard M. Metcalfe II
(1957 – 2002)
Rick Metcalfe was a third-generation San Diegan. As a child, he remembered seeing horses and cows on the hill where he lived in El Cajon—much different than the city we know today. As a young man, his mother Marilyn said he focused on just two things: making money and doing everything he did better than anyone else.
By the age of 25, Rick was the owner of a major construction company. Later, he became one of the leading salespeople for the New York Life Insurance Company. In 1996, he fulfilled his dream of doing good for others by creating Asset Marketing Systems (AMS). Rick had a keen business sense and found inspiration in his role model, Bill Gates. Rick‘s goal was to build a first class company, and he did just that by earning people's respect every day. Along the way, Rick became a nationally recognized entrepreneur and turned AMS into the “Microsoft” of the financial services industry.
Rick was a visionary who led by example. He worked incredible hours building AMS, while maintaining his personal production—he was always the company‘s number one annuity salesperson. His business philosophy was very simple: “Good is not good enough.” He pushed everyone, including himself, to be the best they could be. Part of Rick's legacy is the vibrant company he left behind.
The other part of Rick‘s legacy is the family he left behind. Rick has a widow (Brenda) and five beautiful children (Jennifer, Ricky, Kurt, Kyle and Nikki) who love him dearly. Rick spent his free time with his family and would do anything for them. When Rick died, he was on the Colorado River doing what he loved most: spending time with his family and friends.
While Rick is no longer with us physically, he will always be with us spiritually. And on those days when life gets a little rocky, we just ask ourselves, “What would Rick have done?”—because that's what made Rick run.
In Loving Memory,
The Asset Marketing Family
To find out about the Richard M. Metcalfe II Memorial Fund or how to contribute please contact Ricky Metcalfe.
Click here to learn about the Richard M. Metcalfe II Memorial Fund.